White Tie Productions
DECA Membership Promo Video - Client Project
PROJECT ROLE
Cam 2 Operator
WHITE TIE PRODUCTIONS ROLE
Creative Content Designer
Videography
Pre-Production Planning
Asset & Media Management
+Social Media Studio BTS Video
White Tie Productions is a boutique event production company providing audio visual services, creative media design and event logistics services across the United States.
White Tie Productions has partnered with DECA - a global Career and Technical Student Organization (CTSO) that prepares high school and college students for careers in marketing, finance, hospitality, and management, for 8+ years for various production and creative projects. For the 2025-2026 annual membership promotional video, DECA officers and members filmed on site for nearly a week, at the Phoenix based White Tie Studio equipped with a 30’+ LED wall and additional appropriate audio and video gear.
High School Division Membership has surpassed 300,000 for the first time this 2025-2026 academic year, creating a historic milestone.
Since the release of the membership promo video it has:
16K+ views on Vimeo
10K+ views on YouTube
2K+ likes on various Social Media Platforms
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Pre-Production Planning
Collaborated on creative outlines, multi-cam shot lists, and equipment organization.
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Studio Shoot
Free-moving Cam 2 Operator, filming pan and motion shots when requested. Additionally helping with talent mics, direction and angles when needed.
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Media Management
Uploaded & organized over 1TB of video, photo & audio assets with creative team.
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Deliverables & Social Media Content
Searched and compiled requested B-roll for contracted video editor.
Filmed behind the scenes, edited & scheduled internal Social Media content for White Tie accounts.
SOCIAL MEDIA CONTENT - WHITE TIE PRODUCTIONS
2X more social engagement than previous year.*
Assisted with the production of the DECA Membership Promo Video client deliverable while also capturing behind-the-scenes (BTS) photos and video during the on-site studio shoot. This was the first time BTS content had been documented for the project, providing White Tie with new social media content as well as internal assets for future marketing and production use.
After the shoot, I organized project and social media assets into accessible folders for the team, then referenced the established social media schedule to begin drafting promotional content in Adobe Premiere. Following internal creative review and revisions, I led the scheduling and publishing process across multiple platforms using Later.
*2024 DECA Membership Promo Post Stats - 19 Likes
2025 DECA Membership Promo Post Stats - 43 Likes
Social Posts Turn Around - 18 Days
Gear - Sony FX-3 w/ 28-70mm (Personal Gear)